Many artists switched to music live streams to connect with their fans during the COVID-19 pandemic when traditional in-person concerts weren’t possible.
People loved the accessibility they provide; with just a phone or computer, theycould tune into a live stream from anywhere in the world.
However, to match the engaging nature of in-person concerts, artists started tapping into unique opportunities to experiment and offer exclusive content during their music live streams.
If you’re looking to take your music live streams to the next level, we’ve got you covered.
5 Ways to Transform Your Music Live streams
Here are five ways to make your music broadcasts more stunning and engaging, creating an unforgettable experience for your fans.
1. Choose a Visually Appealing Background Setting
Whether it be a beautiful backdrop of the natural landscape,a visually stimulating indoor space, or an interesting location, choose something that will add to the visual aspect of your live stream and enhance its overall aesthetic.
Additionally, experiment with visual effects such as a visualizer, dynamic lighting, or filters to elevate the production value of your live stream.
Make sure your equipment allows crystal clear sound and video, creating a professional and polished live stream experience.
2. Ensure a VIP Experience
While no viewer is “closer” to the stage than others during music live streams, you can create excitement by offering tiered experiences. Invite your fans to buy VIP packages to enjoy perks like shout-outs, song requests, Q&A sessions, or even a virtual meet and greet.
This will give viewers an exclusive feel, allowing them to actively participate in your live stream.
3. Offer Unique Merchandise or Experiences
Allow your viewers to purchase exclusive merchandise or virtual hangouts with you during the live stream to make it a more interactive and memorable event for them.
Offer exclusive t-shirts and records to all viewers before, during, and after a live stream. Encourage them to buy a merch package with their tickets and get the items delivered to their homes so they can enjoy the virtual concert in full style.
Furthermore, you can announce a special cover performance, your latest music video screening, or a throwback show of older albums to make the live streams treat for all viewers.
4. Collaborate With Other Musicians or Special Guests
Adding surprise guest appearances can create excitement and draw new viewers to your live streams.
Teaming up with other artists that match your vibes is alsoa great idea—host a virtual music festival with multiple smaller sets. The more musicians involved, the greater the pool of attendees will be.
5. Announce a Fundraiser
There’s so much going on in the world – why not donate a percentage or all of your live stream proceeds to a great cause?
You may want to support the local musical community, as many venues are struggling because of the increasing demand for virtual events.
Regardless of the charitable cause you decide to contribute to,you’ll feel good knowing that your profits will make a positive impact. Additionally, your reach will significantly boost because people are conscious of where they spend their money.
Music live streams offer an excellent opportunity to provide your fans with an interactive experience by creating a shared experience and a sense of community.
Apart from using the best-quality equipment and a visually appealing backdrop, you should consider offering exclusive merch packages and a VIP experience to create excitement among the audience. You could also host a fundraiser to give back to the community while increasing the reach of your live stream.
Eric Dalius is The Executive Chairman of MuzicSwipe, a music and content discovery platform designed to maximize artist discovery and optimize fan relationships. As the host of the weekly podcast “FULLSPEED,” Eric chats with pioneering entrepreneurs from diverse sectors. Through the “Eric Dalius Foundation,” he offers four scholarships to US students. Stay updated with Eric on Twitter, YouTube, Facebook, LinkedIn, Instagram, and Entrepreneur.com.