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9 Things Publicists Look for in an Artist

A mike being tested in a studio

Publicists are always on the lookout for fresh talent that can be molded and shaped into a successful career. Their job is quite grueling and not many people are up to the challenge. According to the U.S Bureau of Labor Statistics, 61 percent of publicists and PR specialists are women. Here are 9 things publicists look for in an artist.

Unique Sound

Publicists want to tell people, “This is what they sound like,” and have them know exactly what they are talking about. Originality is key in the music industry, and they want to help you stand out from the rest. Hence, if you have a unique sound, publicists will be more interested in working with you.


Publicists want to be able to sell you to their clients. This means that they are looking for an artist who is marketable and has a certain degree of popularity. If you’re just starting out, don’t worry – publicists will also consider your potential for success when making their decision.

Good Team

No one can make it in the music industry alone. It takes a team of dedicated professionals to help an artist succeed. A good team shows that an artist is serious about their career and is willing to invest in themselves. Furthermore, a good team is essential in getting an artist exposure and helping them grow their fan base.

Strong Online Presence

Social media is a powerful tool that can help artists connect with their fans and grow their careers. Publicists want to see that you are active online and are using your social media platforms to your advantage.

Professional Image

Your image is important to your career as an artist. Publicists want to see that you have a professional image that reflects the type of music you make. This includes everything from the way you dress to the way you interact with fans and the media. Additionally, publicists also look for artists who are easy to work with.

Good Work Ethic

Publicists are looking for artists who are dedicated to their craft and are always working to improve. A good work ethic shows that you are willing to put in the hard work required to succeed in the music industry.

Positive Attitude

Publicists want to work with artists who have a positive attitude and are easy to work with. No one wants to deal with divas or difficult personalities. A positive attitude goes a long way in the music industry.

Drive to Succeed

We want to work with artists who are driven and motivated to succeed. This drive will help you push through the tough times and come out on top. Moreover, it shows that you are passionate about your music and career.


We need to be able to work together and have a good relationship. That starts with being open-minded and willing to listen to our suggestions. If you’re not open to feedback, we probably won’t be a good fit for each other.


There is no formula for success in the music industry. However, these are some of the things that publicists look for in an artist. If you have these qualities, then you are on your way to a successful career in music.

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