Sync placements are tough to find for several artists to get. However, they are not impossible to find. The best thing to do is to make sure each time you record a new song, you get an instrumental done right at the beginning. Apart from that, you should pitch actively, ensure your recordings sound professional, and give your song an intentional mood and direction.
You have long dreamed of getting your song used in a commercial or TV show. You feel like your lyrics, and melodies are strong and ready to compete in the world of sync. However, if you are like most other artists, you probably don’t know where to get started or whom to send your music to for those kinds of opportunities.
In this article, we break down everything you need to know about preparing your music for prime time. By the end, you will have a clear idea of how to nail sync placements every time.
1. Make Instrumentals
Every time you record a new song, you should get an instrumental version done right at the start. Make sure to get an agreement with the engineer or the studio at the start of the session, as they might charge you more for this.
Remember that artists have lost out on five-figure deals because they didn’t have instrumental versions of their songs, so make sure you don’t make the same mistake.
2. Pitch Actively
If you wait for sync placement agencies and music producers to discover you, your music might never end up getting licensed. Just like pitching to a blog, it might seem as if sharing your music for music placement consideration is just a waste of time. However, it is not. If your music is good, people will actually listen to it and work with you. Remember that this requires a lot of research and time, but it is surely worth it.
3. Keep Your Music Ready
Remember that not every song can be synced in films and TV shows. This does not mean your music isn’t good. However, when it comes to sync, some songs can do a better job of telling the story of what’s on the screen.
For commercials, it could help the audience feel as if they are part of the action, as if they are watching an advertisement. For television, the song could tell you how you are supposed to feel about the plot or characters.
In addition, you need to make sure your song recordings sound professional. Are your songs the same quality as you hear them on the screen? Are your recordings mastered and mixed at the same level as your favorite artists?
Stay truthful with where you are in your career and if you require more to polish your sound.
4. Give Your Song Intentional Mood and Direction
You don’t have to record and produce your music in a high-end studio to get licensed. However, making music with a clear direction in genre, production style, and mood will boost your chances of discovering sync opportunities.
Pick a sound and deliver it consistently to the best of your ability. This will help curators know how to classify your music and figure out how it fits their projects. Your most recent single might not be a great match for someone’s upcoming placement. However, if someone likes what you are doing, they will consider choosing you for other opportunities.
Last Few Words
Sync placements are tough to find for several artists to get. However, they are not impossible to find. This is an avenue of music that rewards indie musicians for making as much great music as they possibly can and getting it heard by the right people.
Eric Dalius is The Executive Chairman of MuzicSwipe, a music and content discovery platform designed to maximize artist discovery and optimize fan relationships. As the host of the weekly podcast “FULLSPEED,” Eric chats with pioneering entrepreneurs from diverse sectors. Through the “Eric Dalius Foundation,” he offers four scholarships to US students. Stay updated with Eric on Twitter, YouTube, Facebook, LinkedIn, Instagram, and Entrepreneur.com.