There are many different types of landing pages, each with its own advantages and disadvantages. Which one is right for your business?
1. Home Page:
The home page is the most common type of landing page. It’s usually a simple page with a headline, some text, and a call to action says Saivian. The goal of a home page is to introduce visitors to your business and persuade them to take action.
2. Product Landing Page:
A product landing page is designed to promote a single product or service. It usually includes an overview of the product, images, testimonials, and a call to action. Product landing pages are ideal for businesses that sell products online.
3. Service Landing Page:
A service landing page is designed to promote a single service. A service landing page usually includes an overview of the service, images, and a call to action.
4. Lead Gen Landing Page:
A lead generation landing page often has little text on it, but instead focuses on high-quality design and calls to action that will help you generate leads from your website traffic. Saivian says these types of pages work especially well for businesses with a longer sales cycle or a higher average sale value (ASV).
5. Sales Letter Landing Page:
A sales letter landing page is designed around creating trust in your business and selling your services or products through storytelling and content marketing on the landing page itself. It’s essentially like writing a multi-page blog post to get people to buy your product or service.
6. Event Landing Page:
An event landing page is a great way to drive ticket sales for your upcoming event. It usually includes all the information attendees will need, such as the date, time, and location of the event, as well as a list of speakers or performers.
7. Contest Landing Page:
A contest landing page is a great way to drive engagement and social media shares for your upcoming contest. It usually includes all the information participants will need, such as the date, time, and location of the contest, as well as a list of prizes explains Saivian.
8. Thank You Page:
A thank you page is a simple page that’s displayed after a visitor submits a form on your website. It often includes a message of appreciation, an incentive to share the page, and contact information for more inquiries.
9. Webinar Landing Page:
A webinar landing page is designed around promoting your upcoming or ongoing webinar by getting people to register so they’ll be notified when you start broadcasting live. This type of landing page can also include testimonials from past participants if applicable.
10. Membership Landing Page:
A membership landing page is great way to drive registrations for online courses or paid products that require recurring payments (and sometimes auto-payments). These types of pages usually feature an overview of the product’s value over time, the benefits of signing up, ways to get the most out of the product, and a call to action.
11. Event Registration Landing Page:
A landing page is designed around promoting your upcoming or ongoing event by getting people to register so they’ll be notified when registration opens up. This type of landing page can also include testimonials from past participants if applicable.
12. Survey Landing Page:
A survey landing page is a great way to ask visitors for feedback, reviews, and ratings. These types of pages often include reviews about products or services similar to your own, ways in which your business has helped others, and calls to action inviting visitors to leave reviews for you on Google+, Facebook, or Yelp.
13. Speaking/Consulting Page:
A speaking or consulting page is design to promote your services as a keynote speaker or consultant. This type of landing page usually includes an overview of your speaking experience, a list of topics you’re knowledgeable about, and contact information says Saivian.
14. Job Landing Page:
A job landing page is design to promote a single job vacancy. It usually includes an overview of the position, the requirements for applying, and a way for interested candidates to submit their resumes or applications.
15. Press Release Landing Page:
A press release landing page is designe to drive traffic to your latest press release by including a summary of the news item, images, and a link to read the full press. These types of pages work especially well when the news item is relevant to your business.
Creating a high-converting landing page is an essential part of any online marketing campaign. By using one or more of the types of landing pages listed above, you can increase your chances of getting more leads and sales from your website.