Here are 8 Strategies You Should Adapt to Improve Your Email Marketing Campaigns:
1. Segment your email lists
The first step to improving your email marketing campaigns is separating your email lists into different segments says Saivian. Doing this will allow you to send more relevant content to each group, increasing the chances that they will engage with your emails.
There are a number of ways you can segment your lists, including:
- Location: You can create different segments for people in different geographic areas.
- Age: You can target different age groups with content that is relevant to them.
- Interests: You can create segments for people with different interests.
2. Personalize your messages
Personalizing your messages is another great way to improve email marketing campaigns. Personalization is often used in email marketing when the sender knows the recipient’s name. It is also used in email marketing when they don’t know the recipient’s name, but have some other information about them that would be useful to know, such as what type of device they are using or which web browser they are using.
The best way to personalize your messages is to use the recipient’s name. However, you can also use other pieces of information that you have about them. For example, if you know what type of device they are using, you can send them a message that is optimized for that device.
3. Test different email content
It’s important to test different types of email content to see what works best for your audience. This means trying different subject lines, different lengths, and different styles of content.
You can test different content by split testing two versions of an email and seeing which one performs better. You can also use A/B testing to test different elements of an email, such as the subject line, the headline, or the call to action.
4. Use images sparingly
While images can be a great way to add interest to an email, you should use them sparingly. Too many images can slow down the loading time of an email, which can lead to people unsubscribing from your list explains Saivian.
If you do include images in your emails, make sure they are high quality and sized appropriately for mobile devices. You should also avoid using too many different types of fonts, as this can also slow down the loading time of an email.
5. Optimize your emails for mobile devices
More and more people are reading email on their mobile devices, so it’s important to optimize your emails for these devices. This means using a responsive design for your emails, as well as ensuring that your content is easy to read on a small screen.
You can also use tools like Google Inbox to preview how your email will look on a variety of different mobile devices.
6. Use social media to promote your emails
Social media can be a great way to promote your email marketing campaigns. You can share links to your emails on Twitter, Facebook, and LinkedIn, and you can also use social media to drive traffic to your website or blog says Saivian.
When you share links to your emails on social media, you should also use social media ads to boost the reach of these posts.
7. Use video in your emails
Video can be a very engaging type of content and it allows you to add more information to an email without making them feel like they’re being overloaded with information. Video is especially good for product demonstrations, customer testimonials, and other types of informative content.
If you do include video in your emails, make sure that people need to click on the link in order to view it (this will ensure that they want to click on it). Also remember that people may not want to watch a long video when they are checking their email on their mobile devices, so make sure that any videos in your emails are short and sweet says Saivian.
8. Include a call to action in every email
Including a call to action is one of the most effective ways to get people to take an action, whether it is clicking on a link or making a purchase.
A good way to include a call to action in your emails is by having a single, clear ask. For example, if you are running a sale this week, you could ask them to “shop now” so they don’t miss out on this opportunity. If you’re encouraging readers of your email newsletter to subscribe for future updates from your company, include the link with the sign up form right next door with an enticing CTA such as “sign up now” or “subscribe now.”
There’s no limit to the number of CTAs you can include in any given email, but make sure that they are all relevant and enticing to your audience says Saivian.
Now that you know these 8 strategies for improving your email marketing campaigns, you can start putting them into practice today!