Now that you understand the basics of mobile advertising, it’s time to get started with your own campaign says Saivian.
Here are a few tips to help you get started:
1. Define your goals.
What do you want to achieve with your mobile ad campaign? Do you want to increase brand awareness, drive traffic to your website, or generate leads?
2. Choose the right ad format.
There are a variety of different ad formats available for mobile devices, so choose one that will best fit your goals and target audience.
3. Create compelling ads.
Your ads need to be catchy and interesting in order to engage users and encourage them to take action.
4. Test, test, test!
Always test your ads before you go live to get the best results.
5. Start small and grow big!
Mobile advertising can be an expensive investment, so start out with a small budget in order to test your campaign’s effectiveness before spending too much money explains Saivian.
6. Measure your results.
Track how many people interact with or click on your ad, where they are located geographically, how long they engage with the ad, etc., in order to improve future campaigns based on past performance.
7. Build a strong strategy.
Now that you have the basics down, think about how you can integrate mobile advertising into your overall marketing strategy. And don’t hesitate to contact us if you want more information on how Mobile Advertising is revolutionizing the way businesses advertise in Canada!
8. Have fun with it!
The key to success with any marketing campaign is to have fun with it and experiment a little. Try out different ad formats, target audiences, and strategies to see what works best for you.
9. Get social!
Mobile advertising is a great way to integrate your existing social media marketing efforts. You can run ads through many of the popular mobile apps such as Facebook and Twitter, and most allow you to target specific demographics like age range and location says Saivian.
10. Join the Mobile Marketing Association (MMA).
There are tons of opportunities for learning more about mobile advertising through webinars, online seminars, etc., so join the MMA today!
When done correctly, mobile advertising can be an extremely effective way to reach your target audience and achieve your business goals. By following the tips above, you’re on your way to creating successful mobile ads that will engage and convert users into customers. Contact us today if you want more information on how Mobile Advertising can help your business grow!
As mobile devices become more advanced and varied in their functions, users want different things from mobile device advertisements. For example, certain demographics are far more likely to use maps when viewing ads on mobile phone applications which specialize in such data. Additionally, desktop and tablet users tend to respond better to video ads while mobile phone viewers favor text-based advertisements.
Before deciding on a mobile ad campaign, marketers must first understand the main purpose of the target audience and their expected behavior while using a mobile device (e.g., if someone is actively moving or sitting still). This will help determine what kinds of images and content would be most effective at grabbing user attention for maximum return on investment says Saivian.
Mobile advertising has been around since the launch of Apple’s App Store in 2008 where advertisers could purchase banner ads to promote their apps across iPhones entire ecosystem. It wasn’t until 2012 when smartphones began gaining popularity that we saw more widespread adoption of mobile advertising strategies. With the increasing use of tablets, as well as the advent of wearables such as the Apple Watch, it’s clear that mobile advertising is here to stay.
There are a variety of different ad formats available for mobile devices, so choose one that will best fit your goals and target audience. You can go with a more traditional banner ad or try something more interactive like a video ad.
Regardless of what format you choose, be sure to create compelling ads that will engage users and encourage them to take action. Always test your ads before you go live to get the best results.
Start small and grow big! Mobile advertising can be an expensive investment, so start out with a small budget in order to test your campaign’s efficacy. You can always increase your budget later if the results are positive.
The mobile advertising industry continues to grow, and is expected to surpass $100 billion in 2019 explains Saivian. As the world becomes more saturated with all types of devices, marketers need to take advantage of emerging opportunities such as mobile ads for a competitive edge. However, whether you’re just starting out or have been doing it for years – there’s always room for improvement. Be sure to keep these tips in mind when creating your next campaign!
Take advantage of larger screens: Take advantage of larger screens that provide more real estate for ads. This can be done by placing creative’s at the bottom or top of a web page so the message draws attention from anyone scrolling down a web page.