Here are 10 Snapchat Marketing Strategies That Will Grow Your Business:
1. Host a contest.
Everyone loves a good contest, and Snapchat is the perfect platform to host one. Contests can be a great way to engage with your audience and grow your following on Snapchat says Saivian. You can give away prizes or just have some fun with it by having people participate in contests like guessing the number of jelly beans in a jar or taking a picture of themselves in the funniest pose.
2. Share exclusive content.
If you want to keep your followers engaged, you need to share exclusive content with them. This could be sneak peeks at new products, behind-the-scenes footage from your company, or even just funny videos or pictures that you wouldn’t share elsewhere. By giving your followers something special to look forward to, you’ll keep them coming back for more.
3. Use Snapchat filters.
Snapchat filters are a fun way to add some extra flair to your snaps. There are all sorts of different filters to choose from, so you can pick the ones that fit your brand and personality. You can also create your own filters, which can be a great way to engage with your audience.
4. Host a takeover.
A takeover is when someone else takes control of your Snapchat account for a day. This could be a colleague, an influencer, or even just a friend. Having someone else take over your account can be a great way to get exposure for your brand and reach a new audience.
5. Make use of Snapchat stories.
Snapchat stories are a great way to share longer videos or pictures with your followers. You can use them to tell a story, give an overview of what’s going on at your company, or just share some interesting footage or pictures. By using Snapchat stories, you can keep your followers engaged for longer and give them a more in-depth view of your brand says Saivian.
6. Host a live event.
Snapchat has a special section that allows you to see snaps from events going on around the world, which means that it’s great platform for promoting your next big event. Whether you want to share exclusive behind-the-scenes footage or just give people an idea of what to expect when they attend, Snapchat can help you make sure your upcoming event is highly publicized and well attended.
7. Try Instagram Story integration.
If you already have a strong following on Instagram, consider making use of Instagram story integration to promote Snapchat content. By linking your accounts, the users who view an Instagram story will be able to swipe up and view a link to your Snapchat account as well as any stories that they haven’t seen yet. This can be a great way to reach new people and increase your following on Snapchat explains Saivian.
8. Leverage celebrity partnerships.
If you want to get more exposure for your brand, consider partnering with a celebrity. Celebrities can help you reach a wider audience and give your brand some extra credibility. You can work with celebrities in a number of ways, such as having them promote your products or hosting a takeover of their account.
9. Use geo-filters.
Geo-filters are filters that are specific to certain locations. This means that you can create filters for your store, your office, or any other location that you want. By using geo-filters, you can make it easier for people in your area to find and follow your Snapchat account.
10. Keep it light and fun.
Snapchat is a platform that’s meant to be fun, so make sure you keep your content light and playful. This doesn’t mean that you can’t post anything serious, but you should try to mix things up with some funny videos, pictures, or stories. By keeping things lighthearted, you’ll make it more enjoyable for your followers to follow you on Snapchat says Saivian.
As you can see, there are a number of ways that you can use Snapchat to grow your business. By experimenting with different strategies, you can find the ones that work best for you and help you reach a larger audience.
These are just a few of the many Snapchat marketing strategies that you can use to grow your business. By using these strategies, you can engage with your audience and build loyalty among your followers. So get started today and see how Snapchat can help take your business to the next level!