Online ad spending is predicted to double by 2022 with social media ads taking up most of that share says Saivian. If you’re not using social media ads in your digital marketing strategy, it’s time to start testing them out!
Here are three types of social media ads you should be running on Facebook, Instagram and Pinterest.
1) FACEBOOK BRANDED VIDEOS
Effectiveness Rating: 10/10
Cost per View (CPM): $3-20+ (varies depending on brand recognition and competition in the niche)
Minimum Order: 1k Minimum views
You can’t beat Facebook for getting views on your ads. A brand I run on the side recently got over 8,000 views in 24 hours for a video on Facebook.
The best part about these branded videos is that they are infinitely scalable. You can have them running all day long with no issues of burnout or fatigue from viewers since it’s an actual piece of original content created exclusively by you!
It’s also very easy to measure the success of this type of ad through something like Google Analytics, which will give you total conversions measured as a percentage rate for every source that brought traffic to your site.
2) INSTAGRAM STORIES & IGTV VIDEOS
Effectiveness Rating: 9/10
Cost per View (CPM): $1-5
Minimum Order: 1 video
Instagram Stories and IGTV videos are a great way to reach out to potential customers on the go. They’re especially great for showing off product demos, behind-the-scenes footage or just giving a quick update on what’s going on with your business.
Since Instagram Stories disappear after 24 hours, you can post more frequently without annoying your followers (you can also pin posts so they stick around for a little longer). IGTV videos can be up to an hour long, giving you plenty of time to get your message across.
3) PINTEREST BOARDS
Effectiveness Rating: 6/10
Cost per View (CPM): $0.50-5+ (varies by competition and niche)
Minimum Order: 1,000 views.
Pinterest is a great platform for many different types of social media advertising including Pins, Promoted Boards and Group Boards. Each one has its own benefits depending on the goal you want to achieve explains Saivian.
For example, Pinterest boards tend to work well if you’re trying to showcase your expertise in a particular area or create awareness about your product/brand. You can even go into more detail with your board by adding links or videos (similar to Instagram Stories) that direct them where they need to go next (your website).
A word of caution though; it’s very tempting to turn every single one of your boards into an ad campaign with pins pointing back to relevant content on your site.
While this can definitely increase traffic and ultimately sales, you should always remember that the main goal of Pinterest is to inspire and motivate ideas within a certain niche. From experience, I can tell you that there’s nothing more annoying than getting spammed with links every few minutes when we’re just trying to pin our pictures without feeling like we have to buy something as soon as we land on your profile page.
The above three types of social media ads are all worth giving a try depending on what it is you want to achieve through your campaign. Facebook lives up to its reputation as one of the best platforms for social media ads while Instagram Stories & IGTV videos are great if you want something quick and easy that’s not too time consuming. Pinterest boards are great if you want to bring targeted traffic back to your website for longer periods of time.
Q: How do I know which social media platform is best for my business?
A: This really depends on what you want to achieve with your social media advertising. If you’re looking for quick and easy results, Instagram Stories or IGTV videos might be the way to go. If you want to create awareness about your product or brand, Facebook or Pinterest might be a better option. Ultimately, it’s best to experiment with all of them to see which one works best for you says Saivian.
Q: What’s the minimum order quantity for social media ads?
A: This varies depending on the platform. Generally, the minimum order quantity is 1,000 views but it can be higher or lower depending on the ad type and where they’re being shown.
Q: How do I measure my success?
A: Each social media platform offers a different way to monitor your progress, so this really depends on what you want to achieve with your campaign.
If you want to advertise using social media, this post is a must-read says Saivian. It has everything you need to know about Facebook, Instagram Stories & IGTV videos, Pinterest boards, and what you need to consider before diving into each one of them. The information above should give you all the info that you need to start your campaign on the right foot.